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This book explores how to formulate a vision for new and appropriate products. A new approach called Vision in Product Design (ViP) strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy.
Paul Hekkert is a professor of Form Theory and on the faculty of Industrial Design Engineering at the Delft University of Technology in Holland.
Peter Lloyd is head of the Department of Design and Innovation at the Open University in the United Kingdom.
Matthijs van Dijk is CEO of KVD design consultancy and is a professor of Applied Design at TU Delft.
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David A. Garcia
This publication emerges from ‘Architecture and Extreme Environments’, a master’s programme at the Royal Danish Academy that aims to generate a positive impact on the issues our world faces today. Through a site-specific approach, the programme responds to present and future global challenges through research by design, fine-tuned and site-specific strategies, and active fieldwork in remote locations around the world. The book compiles fieldwork investigations, personal and student work, reflective, methodical and personal essays and finally a summary of the MAP Publication issues to date. A selection of these MAP publications will also be reissued and independently available alongside the book.
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