All wrapped up. This is an international guide to contemporary packaging
design. Packaging is a highly underrated art form. As the first thing a
consumer sees when looking at a product, the packaging can make or
break a sale. Every year, the Pentawards celebrate the art of the
package by presenting awards to designs from around the world. Designers
compete in five main categories - beverages, food, body, luxury, and
other markets - and no fewer than 44 sub-categories. Featuring a
selection of over 400 works from 30 countries, this book brings together
all the Pentawards winners from 2011 and 2012, providing a vivid
demonstration of creativity in every form of packaging. Readers will
also discover what drives design industry leaders and agencies behind
these creations which are so much part of our everyday lives. This well
of inspiration is not just aimed at design and marketing professionals
but anyone with an interest in the creative process of packaging.
