Literally meaning cute, kawaii embraces various elements of Japanese
visual culture that reflect this aesthetic. While not a new phenomenon,
its prevalence continues to grow, gathering new fans and admirers of all
ages and influencing contemporary art and popular culture around the
globe. Kawaii Design+ collects the work of approximately 30 young
artists and designers as they each bring their own unique voice to an
interpretation of the concept both in text and in form. From graphic to
product design, illustration, toys and installation art the
manifestations are endless. Join the movement!