Skrevet af FLAMERICH
"Feedback" is a selection of the best creative actions sent directly to
an individual recipient or to a segment of the general public, with the
objective of obtaining a feedback, or simply, to tease the addressee in
complicity with the brand. "Feedback" offers various examples of direct
response marketing, gathering projects from different disciplines in a
single book: consumer relationship management, direct marketing and
guerrilla marketing
