Today, well-designed spaces are essential for every company.
They have an inside and an outside effect and create interaction
between employees and customers. The better they feel, the more
emotional the connection to the company and the brand can be. As a
result, the importance of corporate interiors as a marketing tool is
rapidly increasing.
This book on the basics
of corporate design shows the most important premisses for the
conception of interiors and gives a general overview of the topic with
more than 100 examples. It contains detailed presentations including
plans and projects in the following fields: retail/shop/stores, hotels/
gastronomy/leisure/education, office and manufacturing. The book looks at both small and large companies.
Together
with her architecture firm “100% Interior”, Sylvia Leydecker, interior
designer, develops future orientated room concepts for companies in
Germany and abroad. She is the author of numerous professional
publications and voluntary vice president of the Association of German
Interior Designers
(BDIA).
