Throughout history, in fables and even in pop culture, every underdog has possessed one vital asset that led to their success: passion. The same can be said about the art and apparel brand Zerofriends. Originally consisting of a small group of imaginative artists who shared the same desire to create obscure, unique, and borderline demented artwork, Zerofriends has grown into an art and apparel brand whose creativity has gained worldwide recognition. This is due in large part to the collective artists uncompromising approach to their work and the completely DIY operation of the business that has sprouted from the collective passion of the artists involved. This book showcases the fine artists and illustrators who have played a major role in establishing the Zerofriends brand as one of the most unique and inspiring collections in the industry. Featured artists include Alex Pardee, Tara McPherson, Greg 'Craola' Simkins, Skinner, Dave Correia, Robert Bowen, Jon Wayshak, Jason Edmiston, and others.
