This volume is the outcome of a series of online lunch lectures at ETH Zürich, organised by studio Jan de Vylder during the pandemic lockdown. Speakers received a briefing that was both simple and tricky: talk about seven questions that you consider relevant without answering them. More than 60 experts from fields like architecture, design, history, theory, sociology, art, and more offered a diverse range of insights into the creative processes that drive their work. With contributions by Tom Avermaete, Petra Blaisse, Roger Boltshauser, Irina Davidovici, Joseph Grima, Bijoy Jain, Momoyo Kaijima, Elli Mosayebi, Freek Persyn, Marianna Rentzou, Philip Ursprung, Lori Waxman, and many others.