Afhentning i butik
Hurtig levering 1-3 hverdage
Fast lav fragt 49 DKK
From trade fair stands to museum concepts, the successful transfer
of information to a wide public audience relies on effective staging
and appropriate architectural design. While museum exhibitions focus on
the art of communicating content, with commercial aspects tending to
play a more subordinate role, the goal of trade fair stands and
showrooms is to convey a brand image. And at least since large
companies like BMW and Mercedes began introducing commercialized museum
concepts designed to stage their brands, the phenomenon has come full
circle.
Not infrequently, planners today must not only accomplish the
demanding task of designing an exhibition; they must also meet full
service demands, from briefings and CI design to realization. How to do
this successfully is the subject of short articles by authors from the
relevant fields. With extensively documented project examples organized
by presentation or exhibition type, these valuable technical articles
offer a detailed roadmap to practical success.
Relaterede produkter