Throughout history, in fables and even in pop culture, every underdog
has possessed one vital asset that led to their success: passion. The
same can be said about the art and apparel brand Zerofriends. Originally
consisting of a small group of imaginative artists who shared the same
desire to create obscure, unique, and borderline demented artwork,
Zerofriends has grown into an art and apparel brand whose creativity has
gained worldwide recognition. This is due in large part to the
collective artists uncompromising approach to their work and the
completely DIY operation of the business that has sprouted from the
collective passion of the artists involved. This book showcases the fine
artists and illustrators who have played a major role in establishing
the Zerofriends brand as one of the most unique and inspiring
collections in the industry. Featured artists include Alex Pardee, Tara
McPherson, Greg 'Craola' Simkins, Skinner, Dave Correia, Robert Bowen,
Jon Wayshak, Jason Edmiston, and others.
