Little brand, big effect: in the age of startups and a new generation of
entrepreneurs, corporate design is being redefined through distinctive
visual creativity. Never before has there been more enthusiasm
surrounding entrepreneurship. Today, young entrepreneurs across the
globe are relentlessly developing innovative products and services.
Fresh businesses and social initiatives are appearing in industries
ranging from fashion to farming, from high-tech to creative handcraft.
These companies are run by passionate professionals who are well aware
that following their vision is just as important as continuously
communicating their vision's brand. Corporate branding works as an
extension of a business by visually expressing its concept, so it is no
surprise that new stories require a new visual language. Start Me Up!
presents a wide range of original examples for inspiration. The designs
created striking corporate identities through humorous business cards,
quality stationary, graphic T-shirts, and on-point packaging. This work
allows for the brands to distinguish themselves from the rest and
attract their targed audience's attention. More than ever before,
businesses are defining themselves through carefully coordinated
communications. Start Me Up! is a comprehensive compendium of innovative
corporate design for a new generation. The book follows up on
Gestalten's widely successful Introducing: Visual Identities for Small
Businesses and showcases projects from various industries with a focus
on newly established ventures and niche business initiatives. It proves
that success in business heavily depends on the company's ability to
promote its individuality and creativity through its corporate image,
and that the right set of communications can not only insprire the right
investors but also attract the right public. Welcome to the golden age
of young entrepreneurship
