Our Guidebook to a Female Interaction Strategy has now been launched. The guidebook sums up research, methods and conclusions from our 3-year Female Interaction project. It signals the start of a year where implementation of the research findings and Female Interaction know-how in the industry is a top priority.
Womenomics potentials for the industry are rapidly growing year by year. With Guidebook to a Female Interaction Strategy you acquire new grounds for user insights and decision making, helping you to successfully innovate and develop products for the emerging female target group.